Endeavour Group

Endeavour Group operates one of Australia's largest hospitality and drinks portfolios, spanning more than 350 licensed hotels and pubs alongside a retail liquor network of over 1,740 stores. Founded in 2019, the group employs about 30,000 people across Australia. Its hospitality estate is described as the country's largest portfolio of licensed hotels, and its operations extend into gaming and winemaking as well as hotel and pub management.

The retail arm comprises the liquor store brands Dan Murphy's and BWS, while Pinnacle Drinks manages the group's own wineries and brands, developing product ranges in response to global trends. Commercial activity across these businesses is supported by endeavourX, the group's digital transformation arm, and by work in data analytics, customer insights and personalization.

My Dan's, the group's loyalty programme, has 5.6 million active members and provides the data used to tailor customer experiences. For sales and marketing professionals, this combines a large physical footprint with a substantial first-party customer base and an in-house digital capability.

Endeavour Group states its purpose as bringing people together in better, more enjoyable and more meaningful ways. It reports a commitment to responsible service of alcohol and gaming, harm minimisation, and Community Advisory Committees in vulnerable areas, framing growth and responsibility as concurrent obligations.