Great Eastern Resorts operates Massanutten Resort, a 6,000-acre four-season mountain resort in Virginia's Shenandoah Valley with skiing, a waterpark, golf, spa and lodging, attracting about 1m visitors a year.
Great Eastern Resorts operates Massanutten Resort, a four-season mountain resort in Virginia's Shenandoah Valley, covering more than 6,000 acres and drawing approximately 1m visitors a year. The property is owned and operated by The Resorts Companies, Inc., which is 100% employee-owned. The resort opened its ski and snowboard area on February 10th 1973 and has since broadened into a year-round business spanning lodging, recreation and family entertainment. It states an aspiration to be the premier resort destination in the Mid-Atlantic region.
Its commercial base rests on several distinct revenue streams. Accommodation runs from hotel rooms to privately-owned condominiums. Attractions include the award-winning ShenandoaH2O indoor and outdoor waterpark, which is currently the subject of an expansion development, alongside championship golf courses, zip-lining and rock climbing, and a full-service spa. Operating such a portfolio requires year-round programming and a marketing proposition able to shift between snowsports in winter and water, golf and outdoor adventure in the warmer months.
The company describes its mission as delivering remarkable experiences, with a stated focus on safe and enjoyable family experiences and on environmental sustainability through green initiatives. It also characterises itself as having a continuous expansion and development orientation. Great Eastern Resorts is based in the Shenandoah Valley, serving the Mid-Atlantic market in the United States. Further information is available at massresort.com.
