Jumeirah Group

Jumeirah Group is a luxury hospitality brand founded in 1999, operating hotels and resorts across 11 countries. The portfolio spans 29 properties, from Dubai and the wider United Arab Emirates to the Maldives, Italy and the United Kingdom. The group has stated an ambition to double its portfolio by 2030, a target with direct implications for commercial, sales and distribution activity across its markets. The brand's flagship is the Burj Al Arab, the sail-shaped Dubai hotel that opened in 1999 and became a global symbol of Arabian luxury. Other properties include Jumeirah Zabeel Saray in Dubai, an Ottoman-inspired resort; Jumeirah Olhahali Island, an overwater villa resort in the Maldives; Jumeirah Capri Palace, an art-inspired hotel on Italy's coast; and Jumeirah Carlton Tower in London. Each property is positioned as a carefully crafted experience rather than a destination alone. Jumeirah describes its service ethos as authentic Arabian hospitality combined with contemporary elegance: warm, generous service, rooted in tradition but forward-looking. The group holds that true luxury lies in creating meaningful connections and memorable moments rather than extravagance for its own sake, and states a commitment to excellence across all properties. It operates within the luxury hospitality, hotels and resorts, and travel and tourism sectors.