Prime Group

Prime Group develops, owns, constructs and manages hotels, resorts and restaurants across the United States, alongside retail centres, office and commercial property, mixed-use developments and residential projects. Founded in 1987 and headquartered in South Florida, the privately owned firm operates a vertically integrated model that brings development, construction, property management, sales, marketing, design and technology in-house, supported by strategic affiliates.

Hospitality developments in its portfolio include Playa Largo Resort & Spa in Florida and ICON One Daytona, a mixed-use development in Florida. The company's reach extends beyond hospitality to retail, office and both single-family and multifamily residential property, giving its commercial teams exposure to a range of asset types within a single organisation.

Prime Group has been in operation since 1987 and holds properties across the United States. The company describes an emphasis on sustainable communities and long-term value, and notes that private ownership affords its operations flexibility. Leadership is family-founded and family-led, with founder Fred Abbo serving as Chairman and his son Larry Mayer Abbo as CEO.