Starwood Hotels is a luxury hotel brand management company affiliated with Starwood Capital Group, operating brands including 1 Hotels, Baccarat Hotels, Treehouse Hotels, and the SH Collection.
Starwood Hotels is a luxury hotel brand management company and an affiliate of Starwood Capital Group. Founded in 2006, it operates a portfolio of distinct hospitality brands positioned in the luxury segment. Its managed brands include 1 Hotels, which combines luxury hospitality with a focus on sustainability; Baccarat Hotels, a luxury hotel brand; Treehouse Hotels, which emphasises lifestyle and luxury experiences; and the SH Collection, an umbrella grouping of its luxury hospitality properties.
The company sits at the intersection of hospitality and luxury hotel management. Its operating model centres on brand development and management rather than direct ownership, drawing on its affiliation with Starwood Capital Group's broader investment platform. This structure allows each brand to maintain a distinct identity and market position within the high-end hospitality space.
Starwood Hotels has signalled a culture oriented around sustainability, attentive service, and respect for natural environments - values reflected across its brand portfolio, particularly 1 Hotels. The company was named among the 2026 Global Top 100 Most Loved Workplaces, suggesting a workplace culture that extends these principles internally.
