Szallas Group

Szallas Group operates the largest multi-product online travel agency (OTA) platform in the Central and Eastern Europe region, connecting travelers with quality accommodations and experiences while supporting accommodation partners with digital tools and marketing solutions. Its portfolio comprises 13 online travel products - a family of digital travel brands from Hungary, the Czech Republic, Romania and Poland - offering a suite of travel products and services across six countries and serving millions of travelers.

For hospitality and accommodation partners, the group provides digital tools, marketing technology and marketing solutions designed to strengthen distribution and demand. Its technical work spans online travel technology, digital platform development and the digital tools supplied to partners. A local-to-local strategy underpins its approach to each market, alongside a stated commitment to building a stronger tourism ecosystem with partners.

Szallas Group works across the online travel, tourism, hospitality and accommodations, and travel experiences verticals. Digital education is treated as a core belief within the company, alongside knowledge sharing and an emphasis on personal support. The organisation describes a collaborative culture across its 13 products, with diverse teams united by an interest in travel and technology.