Virgin Hotels
Virgin Hotels is a luxury lifestyle hospitality brand focused on heartfelt service, straightforward value, and personalized guest experiences.
Virgin Hotels, founded in 2010, is a luxury lifestyle hospitality brand that integrates heartfelt service, straightforward value, and seamless personalized experiences. The company operates across key markets including Chicago, Dallas, Edinburgh, Las Vegas, London-Shoreditch, Nashville, New Orleans, and New York City.
Its product portfolio features innovations such as two-chamber rooms for guest comfort, the Lucy mobile app for efficient service delivery, and The Know loyalty program to enhance guest engagement. These elements support a focus on operational and guest experience enhancements.
The brand's culture emphasizes vibrant, inclusive environments with policies like no nickel-and-diming and unrestricted bandwidth WiFi, alongside Commons Club social spaces. This approach aligns with its mission to ensure guests leave feeling better.