WR
Senior Digital Marketing Specialist
Wilderness Resort
McGaheysville, Virginia, US
Wilderness Resort runs a family-owned waterpark resort in Wisconsin Dells with eight waterparks, lodging, dining, golf, spa and event facilities on over 600 wooded acres.
Wilderness Resort is a family-owned and operated resort in Wisconsin Dells, Wisconsin, spread across more than 600 wooded acres. The company describes itself as America's Largest Waterpark Resort and operates a year-round business built on family tourism, with indoor and outdoor attractions designed to sustain demand across all seasons.
The core of the operation is its waterpark estate: eight waterparks, four indoor and four outdoor, with unlimited access included in every stay. Accommodation under the Wilderness Territory banner ranges from standard hotel rooms to multi-bedroom condos and cabins, the largest of which sleep up to 20 guests. More than a dozen family activities supplement the aquatic offer, among them three mega arcades, a zip line and miniature golf.
Revenue is spread across several hospitality lines. The resort runs an 18-hole championship golf course, an award-winning spa, and a range of dining venues spanning casual family eateries and fine dining. Conference and event facilities cater to weddings and corporate functions, adding a group and events segment to a predominantly leisure business.
Employment practice follows the model of a family-run enterprise. The company states that it aims to create lasting memories through hospitality and maintains an environment in which both guests and employees are treated like family.