Thanx

Thanx, founded in 2011, provides a loyalty and guest engagement platform built specifically for the restaurant industry. Its technology centres on credit card tokenisation and data analytics, enabling restaurants to run personalised, automated loyalty programmes without relying on traditional discount-heavy approaches.

The company's integrated platform unifies loyalty, digital ordering, marketing automation, and CRM into a single system. Rather than requiring guests to carry physical cards or manually check in, Thanx links directly to credit card transactions to track purchasing behaviour and trigger rewards automatically. This approach has reported an average effective discount rate of 2.4%, compared with roughly 10% typical of legacy loyalty platforms.

According to the company, restaurants using the platform have seen 291% more loyalty sign-ups and five times more habitual customers within the first year. The platform is designed to help operators increase visit frequency in a way that remains profitable, using purchase data to segment guests and deliver targeted outreach without broad, margin-eroding promotions.